WITH ZINEB Blog Single

Its time we introduced you to our newest recruit, Zineb but you can call her Zee. Self-confessed social butterfly who grew up in Dubai with a passion for sociology, art, creativity, trendy concepts, documentaries and debates. When she’s not creating an impact she’s drawing, writing, reading or singing, we’ll hold on to our ears for that one.

Let’s get to know her some more;

1. If you were an animal what would you be and why?
If I were an animal, I would be a Wolf. Precisely an Individual or Lone Wolf. I find them incredibly fascinating and if we compare our aspects, we are quite similar! We share parallel characteristics/personality traits such as being loyal, communicative, passionate, well-connected with instincts or intuition, and strong-minded. Equally to them, I’m facially expressive and we can read my emotions through my body language easily (Oops!). But why the Lone Wolf? Driven away from the pack in search of a new territory, lone wolves learn to fend for themselves without the help of any “social group”, in thirst of freedom. Basically, they become stronger and walk their own path and it aroused my interest!

2. Facebook or Instagram?
Isn’t that like asking if I’m a dog or cat lover? I just love animals! Let’s be honest, Instagram is way more popular and easier to use. I enjoy being able to browse or scroll through trending pages and topics with an engaging visual content; it makes it a pleasing experience. However, it’s also so nice to connect with your social circle on Facebook (Hi Parents! Hello Grandparents!), I believe Facebook is more accessible in that way. Anyways, Facebook owns Instagram, right?

3. What was the last thing you ate?
Last thing I ate was a Low-carb Quiche Lorraine with spinach and smoked salmon (Nom, Nom), I’m following the Ketogenic Diet (or should we call it Lifestyle) for a while now. I’m not going to lie and say that I don’t miss French Fries!

4. What marketing campaign do you love right now? I recently came across a Burger King mobile marketing campaign from Brazil on social media called “Burn that ad”. I found the concept creative, funny and original: they used a new augmented reality app that invites the user to “set on fire” a competitor’s billboard ad so they can get a free whopper. Genius!

5. Rain or Shine?
Ask any Dubai Kid and I think you will get the same answer: RAIN! Can we fast forward the summer already?

6. Describe yourself in 3 words
Street Smart

7. What are you working on right now?
You’ll have to just wait and see!

And that’s a wrap, if you liked Zineb’ answers and know she’s the one to elevate your campaign, drop her a message at Zineb@magnitude.ae