You’re considering a new website? That’s great news. Your next step is to decide which route you want to go down design wise, which is what brought you here…

There are 2 methods to design a website, one is through a template and the other is through bespoke creation. It’s important to understand both design methods before delving into creating your website.

A website template is a predesigned webpage composed of HTML pages that you can use to “plug-in” content, including, text, images and videos to create a website. This method offers a quick turnaround and allows designers to adapt an existing layout to create a website.

A custom website is a unique design including everything from mock up, low fidelity and high-fidelity layout to user experience. It is custom made to suit the brands requirements and styling. Designers and developers consider audience, function and traffic when creating a custom website so therefore they need a little while longer to work their magic. Like anything there are pros and cons to each method, here are a few to note and should also help you make your decision on which route is best suited to your brand…


  • Templates have a shorter development time.
  • There are thousands of templates to choose from.
  • Some templates will have ready built-in plugins.
  • Templates require a lower budget.
  • You are limited on how much you can modify the site.
  • You could be using the same template as thousands of other businesses.
  • Any customisation or enhanced technologies can not be installed as templates run on a structured system.
  • Templates often work well on 1 or 2 devices rather than all.
  • Some templates are not built to be search engine friendly.


  • Your website will be distinct to anyone else’s.
  • The possibilities are endless, there are no restrictions.
  • The site will be built to be search engine friendly. The backend coding of a website is crucial to successful SEO.
  • The website will have room to grow. If your current budget doesn’t allow all the features to be implemented from the start, your developer can accommodate for future growth.
  • A customised website can be more expensive than a template.
  • They need a bit more TLC so they take longer to develop.

In a nut shell, it comes down to your business needs and personal preferences that will impact your choice between a website template and custom web design.

We hope that gives you an understanding on how to take your website to the next level. If we’ve left you with unanswered questions, send us an email and we’ll put you on the right track.