7 THINGS TO CONSIDER
WHEN ORGANISING
A PRODUCT LAUNCH

Launching a new product is an incredibly exciting feeling, right? Despite the excitement that surrounds a product launch, it can be incredibly difficult to know where to start when it comes to planning your event.

Whilst there are lots of different things you need to think about when hosting a launch event, it doesn’t need to be as complicated as you may think. Grabbing a coffee and doing some research to avoid complications.

With that in mind, here are 7 things to consider when organising a product launch:

1. What is your overall budget?

The first thing you need to do when planning your launch is consider how much budget you’re going to be allocating to your event overall. Then choosing elements you want to focus on to avoid overspending in the long run. You may want to splurge on a venue and branding but save on the goody bags.

2. What venue will you choose?

One of the most important aspects of hosting a launch event is picking a venue that suits your needs and is within your budget. To help you make the most informed decision, you should visit every venue that suits your requirements in person, giving you a chance to get a feel for you’re the space.

There are lots of logistics that need to be considered, including the accessibility for guests and how easy it is to travel to - after all no one wants to be heading north bound on Sheikh Zayed Road at 6pm on a week day, do they?

Don’t forget to ask the venue about their Audio-Visual capabilities, can they provide accommodation if required?

3. What date and time will your event be?

Although you need to have a good idea of the date of your event before you start looking for a venue, this is something you’ll only be able to confirm once you have made your final choice, mainly because it will depend on your venue’s availability.

When choosing the date and time of your launch make sure you consider the availability of your target audience.

4. Who do you want to invite?

Okay, so now you have your venue and date sorted, who is going to make the guest list?

Your product will have a defined demographic. Using this information, you will be able to devise a list of people you want to invite to your launch, which will ultimately be people who will use and benefit from the product and shout about it from the rooftops. You may also want to consider inviting loyal customers, influencers and members of the press to create a buzz post event.

5. Will your event have a theme?

It’s time to delve further into planning and pick your event theme.

Not every launch event will have a theme, but it’s a great way to tie everything together in terms of branding and decor. Your theme should be consistent and on brand, with a clear messaging of what

6. So, how will you officially launch your amazing new product?

Whilst having a launch event is great publicity, the most exciting part of your event will be when you officially launch your product. Whether this means you cut a ribbon to signify something new, you showcase a video showing all the hard work that’s gone into your product or whether you gift everyone a new product to take home with them – obviously, this part of your event is super important.

7. What social media activities will you be doing to support your event?

Hopefully you will have lots of excitement around your event already, increasing your social media marketing surrounding the event will help. Consider having an interactive aspect to your launch that encourages people to post on social media, increasing your reach past your event attendees.

It’s also worthwhile to share the planning process of your event. Attendees can follow along and get excited as you share amazing behind the screne footage of your event coming into fruition. Whether it’s live video, Instagram Stories or static posts in your feed – your followers will love it!

Are you thinking about organising a product launch soon? Get in touch to find out how we can help you create an impact at your next product launch.

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