The generation that were born holding mobile devices is ready to take on the work place and as the fastest growing consumer base, gen Z are the most tech-savvy consumers to date. We’ve listed 5 things to help you understand the most ethnically diverse generation in history.

Don’t Fake It

Its time we introduced you to our newest recruit, Zineb but you can call her Zee. Self-confessed social butterfly who grew up in Dubai with a passion for sociology, art, creativity, trendy concepts, documentaries and debates. When she’s not creating an impact she’s drawing, writing, reading or singing, we’ll hold on to our ears for that one.

Let’s get to know her some more;

It is likely that most of you reading this article have already used your smartphone’s digital assistants’ multiple times when you needed something specific and immediate. You were probably driving and could not text while looking for a location, you wanted to make a quick decision about a product to buy, you were having a debate with your friends and wanted to make your point quickly, maybe you asked to add groceries to your virtual shopping cart.

So you have an event coming up, it can feel like a minefield right? Have you thought about hiring an events agency to take the stress away? In short, Choosing an events agency gives you the opportunity to let a team of professionals handle all of the headache that surrounds event organisation for you. Using your brief, agencies like us create a concept and execute it doing everything we can to ensure your event goes off without a hitch.

When it comes to the event industry it’s essential, you’re doing everything you can to ensure you stay ahead of the game. Whether you’re exhibiting at a conference or hosting your own event, standing out from the crowd should be your main priority.

Here’s some of the hottest event trends you should be considering:

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Earlier this year we had the honour to manage the first Global NCD Forum on Children and Youth. Organised by the charity organization Friends of Cancer Patients, a charitable, volunteer-based foundation; operating as a specialized entity under the umbrella of...

The holy month of Ramadan is fast approaching, and you are most likely thinking that you’ll get no engagement from your customers during this time. This isn’t the case, in fact, by understanding how digital behaviours change, and adapting to meet this demand can ensure your customer is engaged during this period.

Launching a new product is an incredibly exciting feeling, right? Despite the excitement that surrounds a product launch, it can be incredibly difficult to know where to start when it comes to planning your event.

Whilst there are lots of different things you need to think about when hosting a launch event, it doesn’t need to be as complicated as you may think. Grabbing a coffee and doing some research to avoid complications.